Intakes Feb, Apr, Sep
Duration 3 Years
Internship Yes
MQA Status Accredited
Course Type Full Time
Awards Single Award

Entry Requirements

-/-

Estimated Fees

  • Local
Registration Fee RM 650
Resource Fee RM 0
Deposit (Refundable) RM 0
Tuition Fee RM 120144
Other Fees* 0
Total Fees RM 120794

*Hospitalisation & Surgical Insurance | International Student Charge | International Student Annual Fee | EMGS Visa Application Fee | eVAL

**Fees are subject to change

Course Module

Core subject
Common Core
  • Business Communication
  • Business Law
  • Accounting to Non-Specialist
  • Introduction to Finance
  • Introduction to Management
  • Macroeconomics
  • Microeconomics
  • Organisational Behaviour
  • Principles of Marketing
  • Quantitative Methods for Business
  • Strategic Management
  • Industrial Training or Industry Immersion

Specialism: Digital Marketing & Analytics
Discipline Core
  • Social Media Analytics
  • Essentials of Big Data and Data Analytics
  • Market Intelligence and Data Visualization
  • Interactive and Digital Marketing
  • Social Media Marketing
  • Marketing Analytics
  • Entrepreneurship Accelerator Project (8cr)
  • Business Capstone (8Cr)
Elective
Flexible Studies
Choose ONE (1) of the below packages:

Minor

Recommended Packages:

  • Accounting
  • Advertising and Brand Management
  • Business Analytics
  • Creative Media Design
  • Culinary Science
  • Culinary Arts
  • Education
  • Entrepreneurship
  • Event Management
  • Finance
  • Food Science
  • Fintech
  • Health Science
  • International Business
  • Journalism and Media Practice
  • Management
  • Marketing
  • Mass Communication
  • Mobile Technology
  • Natural Sciences
  • Nutrition
  • Performing Arts
  • Project Management
  • Psychology
  • Public Relations
  • Travel and Leisure Management
  • Web Technology

Choose any Minor package* offered by Taylor's University.
Refer to the Flexible Education Guide for the list of Minor packages


Second Major

Recommended Packages:

  • Advertising and Brand Management
  • Creative Media Design
  • Digital Media Production
  • Education
  • Information Technology
  • Mass Communication
  • Psychology
  • Public Relations

Choose any Second Major package* offered by Taylor's University.
Refer to the Flexible Education Guide for the list of Second Major packages


Free Electives

Choose any FIVE (5) Free Electives* offered by Taylor's University.
Refer to the Flexible Education Guide for the list of Free Electives

*Subject to availability
*Meet min. module pre & co-requisite

Others
University Core
  • Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Life Skills for Success and Well-being
  • Millennials in Malaysia: Teams Dynamics and Relationship Management
  • Social Innovation Project

*Students are requests to take Bahasa Kebangsaan A if they do not obtain a credit for Bahasa Malaysia in SPM.

Enquire Now

We will get in touch with you.