Think about your favourite movies on streaming platforms like Netflix and Disney+ Hotstar, the news on TV and radio, and the myriads of articles available on social media apps. All of this relates to Mass Communication—the process of transmitting information to a large audience through various media platforms.

Mass Communication is used for various purposes: boosting corporate reputation, shaping public sentiment on political issues, promoting marketing campaigns, and providing live updates during disasters. Whether in spoken, written or broadcast formats, it plays a vital role in the exchange of information on a global scale.

Let’s explore the main specialisations of Mass Communication below:

• Advertising
Advertising is a marketing tactic to sell products and services through various channels such as magazines, billboards, radios, sport arenas and email newsletters.


• Journalism
Journalism is about keeping people informed about the news and changing events occurring in our society.


• Media Production
Media Production refers to the creation of various contents, including TV shows, movies, documentaries, commercials and podcasts.


• Public Relations
Public Relations is about managing the image and reputation of an individual or organisation.

1. Improve Communication Skills
Do you enjoy tasks like public speaking? Do you enjoy having conversations with people? If yes, then a Mass Communication programme can be a good training ground for you to take your speaking skills to a higher level.


2. Share Creative Ideas
Many people choose to study Mass Communication because it offers them a platform to share ideas and stories and make an impact on society. If you consider yourself a creative person, then consider pursuing this pathway.


3. Diverse Career Opportunities
A degree in Mass Communication opens doors to many career paths. You can venture into journalism, advertising, social media management, and more. You have plenty of opportunities to find your niche and build your professional identity.

1. Diploma in Mass Communication
If you want to pursue a Diploma in Mass Communication, take note of the following general entry requirements:
• SPM / O-Levels: Min. 3 credits including English
• UEC: Min. 3Bs including English

*SPM Holders must have a pass in Bahasa Melayu and Sejarah.

A Diploma in Accounting takes roughly 2 – 2.5 years to complete, and you can enter the workforce after graduation. If you choose to pursue a Degree in Mass Communication after Diploma, you can start from Year 2 of the Degree.


2. Bachelor of Mass Communication
SPM / O-Level students need to complete Pre-U before enrolling in a Bachelor of Mass Communication programme. The entry requirements you need to fulfil are as follows:
• A-Levels: Min. 2Ds
• STPM: Min. 2Cs
• Relevant Foundation: Min. CGPA of 2.00
• Diploma: Min. CGPA of 2.00

*You also need to have at least a credit in English at SPM level.

UEC students generally need to obtain a minimum of 5Bs including English.

A Bachelor of Mass Communication programme is usually 3 years long. Many universities offer a list of specialisations for you to choose from (e.g. Advertising, Journalism, Media Production, Public Relations).

Take note that specialisations and entry requirements may vary between universities, so reach out to us for clarification before you apply!

These are some of the skills you need to perform well in your Mass Communication course:

1. Verbal and Written Skills
As a Mass Communication student, you need to have strong verbal skills for tasks like interviews and on-air broadcasting as well as writing skills for articles, social media posts and scripts.


2. Analytical Skills
You must have strong research skills to gather data from various sources and analyse them to discover new trends and insights.


3. Multimedia Skills
You need to familiarise yourself with social media platforms and video editing software to adapt and thrive in the ever-changing landscape of technology and communication.

Here is a list of careers within the field of Mass Communication:

• Advertising Professional
• Brand Specialist
• Copywriter
• Digital Content Creator
• Journalist
• Public Relations Professional

Now that you’ve read this post, you have a better idea about the pathway to study Mass Communicaton. The next step is figuring out the right universities to pursue your studies while considering other factors (e.g. budget, scholarships, accommodation).

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