Bachelor of Graphic Design (Honours) students at Raffles University tackled an intense design challenge. The highlight of the challenge was a gruelling 72-hour advertising challenge that pushed the boundaries of creativity and innovation. Tasked with promoting Huawei Watch Fit to a teenage audience, the students were challenged to leverage the power of generative AI in developing a comprehensive advertising campaign.

Working in teams, they immersed themselves in research, creativity, and execution. This intense 72-hour challenge provided invaluable experience for the Bachelor of Graphic Design (Honours) students, equipping them with the skills and knowledge to thrive in the fast-paced world of advertising. Raffles University is proud to have hosted this event and looks forward to future collaborations. The challenge emphasised strategic thinking and effective communication over design, encouraging students to use AI as a tool to enhance their campaigns rather than solely rely on it.