Intakes Jan, Jun, Aug
Duration 2.5 Years
Internship Yes
MQA Status Provisionally Accredited
Course Type Full Time
Awards Single Award

Entry Requirements

-/-

Estimated Fees

  • Local
Registration Fee RM 600
Resource Fee RM 5500
Deposit (Refundable) RM 500
Tuition Fee RM 23400
Other Fees* 0
Total Fees RM 30000

*Hospitalisation & Surgical Insurance | International Student Charge | International Student Annual Fee | EMGS Visa Application Fee | eVAL

**Fees are subject to change

Course Module

Core subject
Common Core
  • Business Ethics
  • Organisational Behaviour
  • Fundamentals of Innovation and Entrepreneurship
  • Introduction to Digital Business
  • International Business
  • Business Process Management
  • Introduction to Business Communication
  • Information System for Business
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Financial Accounting
  • Introduction to Finance
  • Introduction to Management
  • Introduction to Human Resource Management
  • Introduction to Marketing
  • Quantitative Methods
Discipline Core
  • Digital Marketing Project
  • Search Engine Optimisation
  • Consumer Behaviour
  • Service Marketing
  • Strategic Brand Management
  • Social Media Content Marketing
  • Strategic Global Marketing
  • Marketing Research and Analytics
  • Introduction to Digital Marketing   

Industrial Training
  • Industrial Training for Digital Marketing
Others
Mata Pelajaran Umum (MPU)
  • Falsafah dan Isu Semasa 2
  • Information Literacy
  • Character Formation
  • Service Learning
  • Bahasa Kebangsaan A
    -   For local students who do not have credit in SPM BM
  • Bahasa Melayu Komunikasi 1
    -   For international students

Enquire Now

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